Make marketing decisions like a pro.
Realistic scenarios from SEO, PPC, CRO, paid social, LLM optimization and more. Make decisions, collect points and get personalised AI feedback.
How Marketing, No Magic works
Three steps that build on each other - from the first term to your own calculation.
1. Understand
In the Academy you learn every topic from the ground up - with terms, examples, screenshots, quizzes and mini games.
To the Academy2. Apply
In the simulations you make real decisions under budget and target pressure and get AI feedback with a next step.
Start a simulation3. Calculate
In the funnel calculator you transfer what you learned to your own numbers: leads, CAC, ROAS and contribution margin.
To the calculator
Modules
8 topics - each at beginner, intermediate and pro level.
SEO
SEO Fundamentals
Optimize the organic visibility of a new online store.
SEO Fundamentals
Fundamentals: Research keywords, prioritize technical fixes, and build authority.
SEO Content & Authority
Build topical authority and win back lost rankings.
SEO Content & Authority
Deep dive: Research keywords, prioritize technical fixes, and build authority.
Enterprise & Technical SEO
Run SEO for an international platform with millions of URLs.
Enterprise & Technical SEO
Pro level: Research keywords, prioritize technical fixes, and build authority.
PPC
PPC Basics
Set up a first Google Search campaign properly.
PPC Basics
Fundamentals: Run search campaigns, lower CAC, and increase ROAS.
PPC & Google Ads
Scale a search campaign profitably.
PPC & Google Ads
Deep dive: Run search campaigns, lower CAC, and increase ROAS.
PPC Value-Based Bidding
Manage a 7-figure budget toward margin instead of leads.
PPC Value-Based Bidding
Pro level: Run search campaigns, lower CAC, and increase ROAS.
CRO
CRO Fundamentals
Find the biggest conversion blockers on a landing page.
CRO Fundamentals
Fundamentals: Analyze the funnel, launch A/B tests, and increase conversions.
Conversion Rate Optimization
Increase checkout conversion for an e-commerce store.
Conversion Rate Optimization
Deep dive: Analyze the funnel, launch A/B tests, and increase conversions.
Experimentation Program
Establish a company-wide testing program.
Experimentation Program
Pro level: Analyze the funnel, launch A/B tests, and increase conversions.
AI Overviews
Understanding AI Overviews
Understand how AI Overviews are changing traffic - and what to do about it.
Understanding AI Overviews
Fundamentals: Optimize content for generative search results.
AI Overviews & SGE
Prepare content for Google's AI Overviews.
AI Overviews & SGE
Deep dive: Optimize content for generative search results.
AI Overviews Measurement
Measure visibility in AI Overviews and steer a portfolio.
AI Overviews Measurement
Pro level: Optimize content for generative search results.
LLM Optimization
GEO Fundamentals
First steps to becoming visible in AI answers.
GEO Fundamentals
Fundamentals: Prepare brand sources so AI models cite them.
LLM Optimization (GEO)
Get cited as a source by ChatGPT, Perplexity & co.
LLM Optimization (GEO)
Deep dive: Prepare brand sources so AI models cite them.
GEO Strategy & Monitoring
Manage brand representation across multiple AI assistants.
GEO Strategy & Monitoring
Pro level: Prepare brand sources so AI models cite them.
Social Media
Social Media Marketing
Build an organic content strategy on Instagram & TikTok.
Social Media Marketing
Fundamentals: Plan an organic content strategy and community growth.
Community & Creator Program
Scale organic reach through creators and community.
Community & Creator Program
Deep dive: Plan an organic content strategy and community growth.
Social Governance & Crisis
Run social at the corporate level, including a crisis.
Social Governance & Crisis
Pro level: Plan an organic content strategy and community growth.
Social Paid
Meta Ads Basics
Start clean with pixel, audiences, and first creatives.
Meta Ads Basics
Fundamentals: Manage paid social budgets, creatives, and audiences.
Social Paid (Meta Ads)
Launch a profitable Meta Ads campaign for a DTC brand.
Social Paid (Meta Ads)
Deep dive: Manage paid social budgets, creatives, and audiences.
Paid Social Scaling & MMM
Scale across platforms and prove incrementality.
Paid Social Scaling & MMM
Pro level: Manage paid social budgets, creatives, and audiences.
Affiliate
Affiliate Fundamentals
Understand models, tracking, and your first partners.
Affiliate Fundamentals
Fundamentals: Build a partner program and negotiate commissions.
Affiliate Marketing
Build an affiliate program for a SaaS company.
Affiliate Marketing
Deep dive: Build a partner program and negotiate commissions.
Partner Program Based on Incrementality
Run a large partner program based on true incremental revenue.
Partner Program Based on Incrementality
Pro level: Build a partner program and negotiate commissions.
Transparency instead of promises
Where the content comes from
Every learning path links the original sources (among others Google, Meta and Analytics documentation) so you can verify every statement yourself.
How the numbers are produced
Simulations and the calculator use disclosed formulas and assumptions - no black box, no invented benchmarks.
What the AI does
The feedback rates your decision, explains the reasoning and names a next step. It does not replace advice for your specific account.